Canned coffee

A vending machine that sells a variety of coffee. This one had six kinds of canned coffee.

There are many kinds of canned coffee in Japan, and the number of companies that manufacture them is estimated to be more than 15. They are sold mainly at a convenience store or in a vending machine and each costs about 120 yen.

Yes, canned coffees taste much worse than the regular coffee, but many Japanese people like to have one on their way to the office. It was so humid today that I was sweating a lot, so I bought one. This was an iced coffee type and included less sugar than ordinary ones.

Here's a CM that shows how a Japanese company is pitching its products.
http://www.youtube.com/watch?v=2T1wnViymYA&feature=related